Marketing a podcast makes the difference between it being seen by 1 person or 1000 people. Other podcasts in the market had bold flashy logos and catchy titles, the sort of thing that would stick in your mind if you saw it. if i’m going to compete with these then my logo has to be equally as appealing.
With my theme relating to Disney, I knew it had to include Mickey mouse in some capacity, Mickey mouse is perhaps one of the most recognisable faces in the media with his face being on almost every form imaginable from posters to toilet seats. my initial idea was to design a logo in which a silhouette of Mickey’s face would loom over a cinema screen while grasping it with his iconic white gloves. This design became quite basic and it resulted in a lot of empty space while my colleagues were making full use of their 4000×4000 pixel area. After consulting one of my colleagues I started again and this time used all of the space available, I used a black background to act as the cinema screen as opposed to the gradient I had used in my prior design. Red curtains in front of the screen partly hid Mickey’s face (which I sourced from thenounproject.com), his iconic white gloves now held strings which he would use to manipulate the audience; more directly insinuating to browsers what my podcast would be about.
My podcast will be released publicly and as such it would be a mistake if it were not marketed to procure more listeners. As such I will be marketing my podcast on twitter as I am familiar with the platform and I perceive it as the most useful tool to market my podcast on. Twitter is essentially a public forum for people to discuss anything and everything, topics can be filtered by keywords and most importantly ‘hashtags’. Hashtags are important to be aware of as if someone uses a hashtag when tweeting, chances are they will be searching for other posts with the same tag. As such I will be making use of various tags such as:
- Disney
- Podcast
- Spotify (the platform I will be releasing my podcast on)
- controversial (my podcast is a controversial topic)
- cinema
Wheeler Media 